Senior Growth Marketing Manager

Company: Maple Media LLC
Location: Los Angeles
Posted on: November 19, 2024

Job Description:

Maple Media is looking for an experienced and driven Senior Growth Marketing Manager to join our Los Angeles-based team. This dynamic & exciting role is focused on customer acquisition and conversion - launching new top-of-funnel strategies, monitoring and optimizing campaign performance, and working with product teams to ensure acquired audiences convert to paid subscriptions. If you are highly data-driven, love to find creative ways to reach goals, and are excited about the mobile app & gaming industry, we want to talk to you!Maple Media is an innovative mobile media and technology company that acquires and operates category-leading apps that entertain, empower productivity, and enrich everyday life. We're proud to boast a diverse portfolio of highly-rated, super-popular apps, which includes Editor's Choice apps & games like Pic Stitch, Player FM, Dialog, Fooducate, SwiftScan, Stocks+, WeekCal & more.Founded in 2017 by industry veterans from Google and Jam City and based in Los Angeles and Quebec, Maple Media is no run-of-the-mill startup. We're backed by a $30M investment from Shamrock Capital, a Los Angeles-based private equity firm with a rich history of investing in media, entertainment, and communications. With our resources and ambitious, collaborative team, we are positioned for incredible growth and opportunity.We offer highly competitive compensation packages, full benefits, unlimited PTO, flexible hours for better work/life balance, amazing colleagues, and an opportunity to shape our future-and yours.About The Role:

• Execute and manage paid media campaigns across digital & traditional channels to grow a variety of apps in the Maple Media portfolio.
• Identify opportunities, implement & manage paid media campaigns across multiple platforms-paid social, PPC, TV, OTT, OOH, affiliate opportunities, and more.
• Manage relationships and negotiate test, launch, and growth strategies with ad platform account management teams.
• Manage budgets across apps & channels to drive strong ROI and build a scalable campaign strategy to reach new audiences and drive down costs.
• Manage creative development workflows and testing frameworks to create high performing and engaging creatives that drive user interest and conversion.
• Evaluate down funnel performance and identify, scope, and drive product changes to improve acquisition funnels.
• Track, analyze, and report on campaign performance.
• Research & review audience targeting to further optimize campaigns.
• Ideate, implement, and measure A/B tests to gain insights and improve strategies.
• Partner with the design team and external partners to develop engaging creative assets, including video.
• Collaborate with engineering/product to audit dataflows to ensure accurate reporting.
• Keep current on advertising platform updates, including best practices and emerging trends across the paid media space.About You:
• Minimum 5-7 years of hands-on experience in digital media buying or performance marketing, including implementing & tracking campaigns across multiple platforms.
• Experience running successful paid media campaigns-paid social, TV, OTT, OOH, Google UAC, Apple Search Ads, SEO, App Store optimization.
• Strong command of business economics and relation to ad budgets and spend (CAC, LTV, ROAS, ARPDAU, payback window).
• Prior experience working with product managers to optimize conversion funnels.
• Personally managed budgets upwards of $1M in monthly ad spend.
• Strong data skills-you are comfortable downloading and manipulating large data sets to assess performance and uncover new opportunities.
• Strong functional & technical understanding of attribution and marketing tech stack including MMPs, deep linking, etc. (Adjust, AppsFlyer, Branch, etc.).
• High level of accuracy with sharp attention to detail, initiative, and follow-through.
• Speed of execution-you're quick to iterate to maximize your learnings.
• Creative campaign ideas and thinking, always looking for ways to create an edge.
• Excellent oral and written communication skills.
• Must be self-motivated, exceptionally organized, able to manage several projects simultaneously, and prioritize effectively.
• Desire to be a part of a dynamic team, and work with urgency & close attention to detail in a startup environment.
• Mobile app/games experience.
• Bachelor's Degree or relevant work experience required.The U.S. base salary range for this position is $90,000 - $150,000 plus bonus opportunities and benefits. Our salary ranges are determined by role and level.Maple Media is an equal opportunity employer. We do not discriminate based upon race, religion, color, ancestry, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, age, disability. We are committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations, please let us know.
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Keywords: Maple Media LLC, Buena Park , Senior Growth Marketing Manager, Advertising , Los Angeles, California