Director, Search & Social

Company: Canvas Construction
Location: Los Angeles
Posted on: November 8, 2024

Job Description:

OverviewThe Director will have a dual role requiring expertise in paid search and paid social media. They will serve as a strategic, passionate leader and critical influencers for Canvas's Search and Social efforts.This role will report to a VP who supports multiple clients across the agency. The Director will oversee their client's strategy development, activation, and performance across these channels.ResponsibilitiesAccount Stewardship

• Drive strategic account development and identify short- and long-term opportunities for growth.
• Lead client and partner interactions, including presentations and strategic reviews.
• Develop and maintain a deep understanding of client business, anticipate client needs, and integrate these considerations into the Search and Social approach and the overall media strategy.
• Keep abreast of current events and digital trends that may impact the client's business.
• Foster integration and coordination with other Canvas departments.Planning
  • Lead the development of strategies and tactics that best meet the client's objectives for annual and flighted initiatives.
  • Oversee budget and performance projections.
  • Evaluate new targeting and creative offerings from media partners.
  • Partner with key stakeholders in identifying creative asset improvements.
  • Map out learning agendas.Team Management
    • Serve as a resource for the team on Search and Social best practices and the client's business and industry specifics.
    • Interview, train, mentor, and develop team members.
    • Provide overall guidance, process improvement, and methods of standardization for the internal team, partner, and client workflows.Data & Insights
      • Showcase campaign performance and learnings to key stakeholders in a clear, concise, and easy-to-understand manner.
      • Collaborate with partners and the Analytics team on measurement plans.
      • Ensure that learnings or best practices are incorporated across partners and campaigns.Qualifications
        • 8+ years combined SEM & Paid Social experience in managing large-scale, complex Paid Search and Paid Social campaigns.
        • Expertise in Google Ads, Microsoft Ads, Facebook/Instagram, Twitter, Snap, TikTok, YouTube, etc.
        • Strong knowledge of relevant platforms and API management platforms, i.e., Search Ads 360, Facebook/Instagram Bid Manager, Twitter Ads Manager, Snapchat Open API, Pinterest, TikTok, etc.
        • Understanding of attribution models.
        • Demonstrated strong performance in prior roles, with increasing levels of responsibility.
        • Possess strong leadership experience, preferably leading teams of 10 or more individual contributors.
        • Strong presentation skills with experience presenting to clients and senior management.
        • Builds collaborative relationships with peers across the organization.
        • Demonstration of process development and implementation.
        • Excellent attention to detail.
        • Understanding of the role and interplay across media channels such as Display, Video, Social, and Search.
        • Bachelor's Degree.$145,000 - $150,000 a year
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Keywords: Canvas Construction, Buena Park , Director, Search & Social, Executive , Los Angeles, California