Marketing Director - West CS Region

Company: Aramark
Location: Los Angeles
Posted on: November 13, 2024

Job Description:

Title: Marketing Director - West CS Region
Requisition #: 536328
Location: Los Angeles, CA, US, 90045
Job Description
The Field Marketing Manager I is a key player in supporting Aramark Refreshments business strategies. By developing field solutions, this role drives profitable growth across various service areas, including office coffee services, micro-markets, vending, breakroom, and retail experiences. The role directly engages with Aramark Refreshments operations and sales teams to drive execution, sales growth, client satisfaction, and customer engagement while working closely with the North American Marketing organization. This position is responsible for managing and implementing Aramark Refreshments' marketing objectives and activities, including local store marketing initiatives, regional marketing programs, client activations, product and equipment marketing, and product management and analysis. This includes both new business and base business clients. The impact of this role on client satisfaction is significant, making it a rewarding opportunity for a marketing professional.
COMPENSATION: The salary range for this position ranges from $86,000.00 to $120,000.00, depending on circumstances including an applicant's skills and qualifications, certain degrees and certifications, prior job experience, market data, and other relevant factors. Additional compensation may include a bonus or commission (if relevant). This is Aramark's good faith and reasonable estimate of the range of compensation for this position as of the time of posting.
If hired, employee will be in an "at-will position" and Aramark reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time AND FOR ANY REASON, including, BUT NOT LIMITED TO for reasons related to individual performance, Aramark or individual department/team performance, and market factors.
For LA County Applicants: Qualified Applicants with arrest or Conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Job Responsibilities

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• Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis
  
• Strategic Planning, Innovation and Creativity: Develop Marketing Plans; new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction
  
• Sales Support: Develop and execute annual campaigns, including oral and written presentations, to various target groups. Support Business Development with Request for Proposal (RFP) responses, sales presentations and Client Business Reviews (CBRs)
  
• Marketing: Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing
  
• Build Relationships with clients, organization department heads and subgroups/community groups
  
  At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.
  Qualifications
  
  • 
    
  • Requires at least 2 years of product, marketing and/or merchandising experience
    
  • Requires people management experience for at least 1-2 direct reports
    
  • Requires a bachelor's degree or equivalent experience in business or marketing
    
  • A proven ability to increase sales and measure the impact/return on investment on implementation of programs
    
  • A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically
    
  • Must have excellent interpersonal skills including presentation, public speaking and client interaction skills
    
  • Must be able to efficiently utilize social media and MS Office products to accomplish work tasks
    
  • Valid driver's license and vehicle
    
  • B.A. and/or MBA, with 7+ years marketing experience
    
  • Microsoft Office Suite: Word, Excel and Power Point
    
  • Influencing without formal authority - able to create an informal network to support program pilots, implementation and collection of best practices and measurement
    
  • Strategic agility - the ability to be the region marketing strategist and advisor to the RVP
    
  • Business analysis - ability to track, analyze, and present results from marketing program implementation
    
  • Project management - Multiple tasks will be managed at one time resulting in a need for strong time management and multi-tasking skills
    
  • Organizational savvy - Ability to speak to multiple levels within the region, representing a 'big-picture', business-oriented view of development
    
  • Dealing with Ambiguity - able to get in, assess the situation, identify key players, set an action plan, and deliver
    
  • Results-oriented - analytical skills and ability to think strategically about the business are essential; accountable for achieving the region's financial goals through collaboration with the operations team
    
    Education
    Bachelors preferred, Masters preferred
    About Aramark
    Our Mission
    Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.
    At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.
    About Aramark
    The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at or connect with us on Facebook, Instagram and Twitter.
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Keywords: Aramark, Buena Park , Marketing Director - West CS Region, Executive , Los Angeles, California