Director CTC Global Merchandising
Company: adidas
Location: Carlsbad
Posted on: November 6, 2024
Job Description:
Job Title: Director CTC Global MerchandisingPurpose & Overall
Relevance for the Organization:
- To drive a world-class cross-channel merchandising and range
management effort for BU Golf within the overall adidas brand
merchandising strategy.
- To build channel and segmentation strategies that contribute to
a common brand footprint and increase a successful sell-in,
sell-out, BU profitability.
- To drive and ensure execution of our global Go-To-Market
strategies through the merchandising lens, collaborating with Brand
Communications and Market level Merchandising and Marketing
teams.Key Responsibilities:
- Collaborate with Product Marketing to ensure the build out the
seasonal BU range architecture consistent with market intelligence,
trend assumptions, and analytics.
- Drive brand footprint/brand collection selection and
implementation in collaboration with creation teams and
markets.
- Drive global alignment and implementation on product concepts,
ensuring a balanced perspective between brand and commercial
interests.
- Lead the global merchandising effort for the business unit,
building strategies in collaboration with key stakeholders in
global and market functions.
- Formalize a transparent process on sell-in/sell-out metrics
that can enable increased efficiency and profitability.
- Review market ranges and drive optimization together with
respective teams, proactively engaging and ensuring local
requirements are understood.
- Lead Concept to Consumer team responsibility, including all CTC
operations, meetings, tools, content, and processes that support a
successful seasonal handover and sell-in.
- Collaborate across teams to ensure a consumer obsession through
commercial input, consumer insights and touchpoints.
- Facilitate seasonal review process on major go-to-market
milestones.
- Lead the Go-To-Market calendar planning, with support from team
and in collaboration with other global functions and markets.
- Lead projects and initiatives to improve existing tools &
deliverables with the goal of enabling improved sell-in readiness
for the markets.Key Relationships:
- Global Marketing & Head Office
- Global Product Marketing
- Global Design
- Global Sports Marketing
- Global Human Resources
- Global Brand Merchandising
- Global Brand Strategy
- Global & Market Leadership Team
- Global & Market Brand Communications
- Global & Market Finance
- Market Brand Directors
- Market Sales Directors
- Market Demand PlanningKnowledge, Skills and Abilities:
- Strategic minded with strong executional abilities
- Ability to lead and manage a team
- Ability to assume responsibility of very diverse and complex
tasks and projects
- Strong presentation and communication skills
- Proven track record in merchandising and/or marketing
- Strong cross-functional experience across diverse
functions
- Strong sporting goods/golf industry knowledge
- Strong networking and interpersonal skills
- Ability to influence
- Ability to work in a complex international environment
- Advanced MS Office skills
- Fluent in written and spoken English, ability to speak multiple
languages is a plusRequisite Education and Experience / Minimum
Qualifications:
- University degree in related field, MBA preferred
- 8-10 years of relevant experience with progressive
responsibility and a successful track record
- 2-3 years of managerial experience
- International experience preferred
- Golf industry experience preferredAT ADIDAS WE HAVE A WINNING
CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE
ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE
FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE
WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE
OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING
FAIR.
- COURAGE: Speak up when you see an opportunity; step up when you
see a need.
- OWNERSHIP: Pick up the ball. Be proactive, take responsibility
and follow-through.
- INNOVATION: Elevate to win. Be curious, test and learn new and
better ways of doing things.
- TEAMPLAY: Win together. Work collaboratively and cultivate a
shared mindset.
- INTEGRITY: Play by the rules. Hold yourself and others
accountable to our company's standards.
- RESPECT: Value all players. Display empathy, be inclusive and
show dignity to all.adidas celebrates diversity, supports
inclusiveness and encourages individual expression in our
workplace. We do not tolerate the harassment or discrimination
toward any of our applicants or employees. We are an Equal
Opportunity Employer.
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Keywords: adidas, Buena Park , Director CTC Global Merchandising, Hospitality & Tourism , Carlsbad, California
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